Role: Creative direction, concept & content development, branded entertainment, live action direction, vfx supervision, design direction, post supervision, activation strategy, digital media, stage design, art direction and on-site supervision
Infiniti needed an anthem film centered around its Eau Rouge concept car to showcase how in fact this amazing prototype is available today, albeit in a slightly less exotic form, in its Q50 line of cars.
To show the Infiniti Q50s possesses the inner beast of their Infiniti Eau Rouge luxury model, an anthem film was conceptualized that paid homage to the classic werewolf story of light vs dark - a treatment that had the Q50s transform into the Eau Rouge model under the spell of the full moon.
The Eau Rouge is a prototype car so an Infiniti Q50 was used instead as a mule vehicle and a CG Eau Rouge was bolted on top.
Infiniti Q50 spot
Infiniti Monterey Car Week - Pebble Beach
For the Monterey Car Week event, Infiniti in partnership with TEN put forth a strong presence:
Ride and drive activation event to promote brand credibility
using MotorTrend test drive evaluation tools to allow participants to evaluate vehicles
Display activation including pavilion structure design and guest interactive experiences within
Infiniti integration in promotional materials
Shuttles and display vehicles
Curated panels of speakers
and online promotions on MotorTrend channels with an estimated total 24.7M+ social impressions.
Infiniti Brand film for auto show pavilion