Role: Creative direction, branded content.
Ask: Showcase Hyundai Genesis’ new HTRAC all wheel drive.
Conundrum: It is summer!
Q: Where would we go to test drive performance of Genesis?
A: Sonoma Raceway
Q: How can we show all wheel drive performance in Sonoma?
Solution: Let’s make it snow in August California!
Behind the scenes DownShift episode on MotorTrend.