Role: Creative direction, branded content.

Ask: Showcase Hyundai Genesis’ new HTRAC all wheel drive.
Conundrum: It is summer!

Q: Where would we go to test drive performance of Genesis? 
A: Sonoma Raceway

Q: How can we show all wheel drive performance in Sonoma? 
Solution: Let’s make it snow in August California!


Behind the scenes DownShift episode on MotorTrend.